We launched a unisex jewelry collection with renowned Fado singer Ana Moura inspired by the Portuguese Escudo, a symbol of the nation since the 15th century. A solidary collection that contributes to the cultural emergency fund “Solidariedade com a Cultura", which aids all professionals in cultural activities that have been affected by the Covid-19 pandemic.
Renowned fado singer Ana Moura was inspired by the Portuguese Escudo to create, with Portugal Jewels, a set of unisex jewels that combine a contemporary aesthetic with this symbol with which we have identified ourselves as a people since the distant 15th century.
Escudo, which means Shield, represents the weapons of a nation and also means protection. It is a symbol for these pandemic times when we have to take care of each other and as a community to regain the freedom in everyday life.
Because the soul of a nation is its culture and its agents cannot carry out their work in these pandemic times, 20% of the sales of the Escudo collection revert, until October 31st, to the cultural emergency fund “Solidariedade com a Cultura” created by Santa Casa da Misericórdia de Lisboa (SCML), GDA – Gestão dos Direitos dos Artistas, Audiogest (an association representing music producers) and GEDIPE (Association for the Collective Management of Copyright and Cinematographic and Audiovisual Producers), aiming to aid all professionals in cultural activities that have been affected by the Covid-19 pandemic.
For someone as passionate about jewelry as I am, it is a privilege to share with you this jewel from the Ana Moura & Portugal Jewels collection. I will carry it with me and be inspired by this piece full of symbolism for many years to come. I hope you enjoy it as much as I do.
